Use this thread to find good marketing books and to recommend books.
A few that I would recommend:
Ogilvy On Advertising - It’s a classic for a reason. Gives a great overview of what it’s like to work at an agency.
Copy Writing Secrets - Best book on copywriting I’ve read. It’s a great introduction and it was written in the digital age.
Trust Me, I’m Lying - Excellent book to understand earned media and how influencers work to some degree. Don’t buy his other books though. They’re not very good.
80/20 Sales And Marketing - A solid book for thinking about audiences and targeting. The 80/20 rule, which is essentially a Pareto distribution, is a force of nature worth recognizing.
Alchemy - Rory Sutherland, the author of this book, I believe works for Ogilvy’s. This is a great book that takes a lot of the behavioral economic lessons discovered by Thaler, Cialdini, and kahneman and gives great examples of them in practices
Purple Cow - There has to be at least one Seth Godin book in any book list about Marketing. It’s just the rules.
Propaganda - A great book that mixes Political Science with marketing. It’s an eye-opening look into the world of people who think they’re better than you. But it’s also a great read to understand how ideas spread and is a good introduction to earned media.